Behavior-Based Safety: Why You Should Rethink Your Approach

Behavior-based safety’s initial allure was due, in part, to its simplistic message: since workers already know the right way to do things, preventing injuries is simply a matter of reminding them to do it the right way. We know now that the reason why people do the things they do is much more nuanced. As a result, a program once heralded as a special elixir to heal all safety program wounds is now falling out of favor with EHS professionals, who cite it as nothing more than a “blame the worker” approach that erodes trust and damages safety culture. 

Behavior-based safety isn’t about checklists, or audits or creating more rules. It’s about creating a culture of safety where we take interest and look out for others to ensure they go home without harm, everyday.  

Join renowned safety experts Dr. Andrew Sharman and Darren Sutton from RMS Switzerland and Cority’s Sean Baldry as they discuss:

  • The main challenges with traditional behavior-based-safety (BBS) approaches
  • The principles of human error and why people choose to take risks at work
  • Ways you can re-design your company’s BBS program to build greater trust and cooperation
  • How technology can help you optimize your BBS data to support safety culture excellence

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Mark Wallace

Mark Wallace

CEO

Mark is CEO of Cority Software Inc., a Toronto-based, award-winning, global SaaS company. Under Mark’s leadership, Cority’s revenue has grown consistently at a compounded rate of 25%. The company has grown in employees from 29 when Mark started in 2003 to close to 400 employees today. It enjoys an industry-leading profit margin. In 2016, Cority raised capital with Norwest Venture Partners, Georgian Partners, and BMO; in 2019 Cority raised capital from software specialist Private Equity firm Thoma Bravo and with Norwest again stepping up as an investor. Mark was a finalist for the EY Entrepreneur of the Year Award in 2017 and 2018. Previously, Mark was Vice President, General Counsel & Corporate Secretary and a member of the executive management team of AT&T Canada Corp. Mark is a graduate of St. Francis Xavier University, where he recently completed 10 years on the Board of Governors, including four as Chair of the Board. He received his J.D. from the University of Victoria and is a member of the Law Society of Upper Canada. Mark is active in mentoring young entrepreneurs and has served on several other not for profit boards.